Below are just a small selection of some of the projects we have completed. However, the best case study is always the successful one we develop for you!.
PROMOTIONAL PRODUCT
Coke Face Crayons
Overall task
Support an agency for Coca-Cola by supplying 25,000 units of a low cost Gift With Purchase item that would tie in their nationwide campaign targeted at increasing Coke sales over the Super 12 rugby season.
Solution
A small packet of face crayons was developed that came in a range of colours to make up the colour combination of each Super 12 team. Based on NZ’s Health and Safety laws the Face crayons were also laboratory tested and approved prior to importing.
Benefits to client
Items was sourced that tied their brand in with the Super 12 event
Item was small enough to be easily dispatched to a number of outlets and dispensed over the counter as purchases were made
Develop an online incentive programme that would motivate there resellers to purchase more from them over a key selling period
Reward them for their purchases with a selection of prizes that could be selected from an online catalogue
Be able to update and communicate specific deals on a variety of vendor’s brands on a regular basis
Managers and vendors supporting the promotion to have access to a suite of reports from sales by resellers to what they were claiming
Solution
A customised website utilising the WinRewards engine was designed for the themed program “Empower”
Promotions on specific product deals were uploaded to the site and were automatically turned on or off according to date specific information
Email blasts were sent out notifying vendors of new deal, their points status and so on
Benefits to client
One interface that communicated the deals they were offering to their resellers, but also allowed their resellers to shop for specific rewards based on the points they had earned from their purchases
As a technology company it was also a way to show off their use of technology based solutions
Design a 3 month incentive programme that encouraged their resellers to purchase more product from 16 of their key product brands.
Suit a summer theme and be appealing
Solution
The Race Around The Pacific theme was developed with prizes dispatched when resellers reached specific Islands (signifying $ order levels)
Prizes were also chosen to suit the summer theme from Cornetto Ice Creams delivered to resellers in chiller truck to a sweepstake draw of a cruise for 2 around Fiji Islands
A promotion kit of a presenter outlining information on the product brands included in the promotion and a separate Race Map so they could chart their progress was included
Benefits to client
Sales were increased over a key selling period
Customers were rewarded for increased sales and were involved in the process as they watched prizes delivered on a regular basis!
Develop an upgraded range of apparel and merchandise for staff and customers and provide an effective ordering/distribution system of the range to Tourism NZ staff worldwide and to trade users.
Solution
Sourced and supplied a new corporate and promotional merchandise range
Provided an online ordering site allowing TNZ staff worldwide and trade users to view and purchase from a ‘real-time’ stock management system
Provided a secure credit card payment gateway for Trade users
Benefits to client
Stock can be viewed and orders can be placed at anytime
Amendments can be made to product listings and site details in a timely manner
Automated ordering and reporting system backed up by manual checks reduces the risk of errors in stock holding and distribution
